Is Targeted Advertising Bothering You? Doosra Is Here to Help!

3 minutes

Are you one of the many people who enjoys window shopping across online and offline stores? Well, you are not alone for, a recent survey by BloomReach indicated that 90% of online customers look at the prices on Amazon, before deciding which retailer to buy the product from. That is a whopping 9 out of 10 customers who are then open to targeted advertising! What does the term mean and why should you be wary of it? In layman terms, targeted advertising refers to behaviour-based advertising wherein companies map customer data and use your demographic details, like your brand preferences and future plans, to bring you curated advertisements. 

An excellent example here involves the advertisements which follow you around when you leave the retailer’s site. For example, if you looked at the latest OnePlus smartphone on Amazon, with or without the intention of actually purchasing the device, you will find yourself being followed by the smartphone wherever you go, be it Facebook, Instagram, or even Google. This is a classic case of targeted advertising. Or let us consider an instance where you are talking to your friend about how you think ragi flour is a better option than wheat. Lo and behold, your Insta feed would surely show you advertisements for companies selling ragi flour! That is the magic and menace of targeted advertising. Sure, it brings you relevant content but the question is, how much is too much?

According to a recent article on Targeted Advertising, a very pertinent issue has been raised – how safe is targeted advertising for users like you? Do you know where the company draws a line when it comes to mapping your online activities and targeting you with the advertisements they think are relevant? And, the very basic question – do you really want companies to know what you are talking about or looking for? Do you really need these targeted advertisements when you are, yourself, capable of purchasing what you actually need, without the constant prompting? The article states, “Targeted advertising actually works on the principle of “surveillance”. It is premised on the unseemly collection and hoarding of personal data to enable ad targeting.” While India has a variety of laws aimed at protecting your identity and personal details, these laws haven’t been able to regulate online targeted advertising in an efficient manner. That means you need to take the onus and protect yourself from the consistent surveillance. Let us tell you how you can do it without breaking a sweat! 

All you have to do is get a Doosra virtual sim card in India, and you can cull through a majority of the problems. When you have a virtual phone number, you can share your number with anyone and everyone, be it pharmacies, websites, shopping malls, restaurants, car dealerships, dating apps, deliverables or eCommerce sites, and rest assured that you will be protected from spam and targeted advertising. Since your virtual number is not connected to your private databases, telemarketers and advertisers find it extremely difficult to mine your identity for actionable insights, thus protecting you from behaviour-based advertisements and telemarketing calls. 

You can also be sure that fraudulent entities will not find your personal number, and the corresponding private data, through online databases, since you are sharing a virtual number on all such platforms. Now, isn’t that a win-win solution?