Celebrating Data Privacy Everyday

3 minutes

You must have read article on how January 28th is celebrated as Data Privacy Day, on an international level. Many websites and newspapers publish articles around the importance of data privacy, on this occasion and all of us also spend a moment to think about the impact of this day. However, come January 29th and most of us forget about an aspect that concerns each one of us, on an everyday basis.Miscreants do not wait for January 28th, when they think of attacking unsuspecting victims. They do not halt their villainous machinations on any day of the year – rather, they keep looking for more unwitting individuals to dupe and spam. This is why we must celebrate data privacy everyday, and ensure our data is actually private and secure, on a daily basis.

Data Privacy Day

Most professionals look towards the recently passed Data Privacy Day as an occasion to spread awareness on the various ways in which all of us can contribute to optimal data protection because, in reality, a lack of awareness is the biggest reason behind data getting stolen or misused. According to author Newton Lee, in a world which is becoming more interconnected at a rapid pace, the onus of securing the cyberspace falls on each one of us. You may wonder why that is so – well, given the innovative approaches practiced by new-age spammers, it is almost impossible for a single agency or company to protect all of us. Therefore, on Data Privacy Day, and every day of the year, we must pledge to make data privacy a part of our lifestyle and routine, as protecting our data is our own core responsibility.

Why Should Ordinary People Care?

While you may be aware of the importance of data privacy, do you know what you can do, as an individual, to safeguard your own data? You may have locked your profile on Facebook and Instagram, but is it enough to ensure data privacy? All of us utilise the internet in one form or the other – be it to communicate, research or entertain ourselves. The influx of digital applications like Zomato, Swiggy, Uber, Ola, Urban Company, Dunzo, etc. means that the internet is now also a land where we can avail all the services we need – as long as we share our personal data and contact information with these platforms. Now, you might wonder how or why that is an issue. Just look at the number of spam calls and emails that grace you on a daily basis and you will realise how many spammers are attempting to woo you, every day. The smartphone has made our lives easy and super-smart but, at the other end of the horizon, it has also enabled innovative fraudsters to dupe us in disturbingly new ways.

Decoding the CyberWorld

Human beings, today, are leading two distinct lives – one in the physical world and another in the cyber realm.When you step out onto the road, very few people may actually know you but, in the cyber space, a large amount of your personal information may be easily accessible to the largest bidder. Very recently, Ireland fined Meta a humungous amount for breaching the privacy of its citizens and, for all of us who have a presence online, this is a worrying trend. When you give out your personal number on all of these online platforms, who is to say that your data is not falling into the wrong hands? When you stop and think about all the ways in which your personal number is important to you – it is linked to all of your identity documents and your bank accounts – you realise the impact of data privacy and the need to safeguard it on a daily basis. Now, you might be wondering how to make that happen – after all, we require a variety of OTPs and codes, which are sent to our mobile numbers, to access online platforms. What if we told you that there is a way to have your cake and eat it too? Yes, we have a solution which will allow you to enjoy the benefits of online platforms, without needing to give out your personal number. Isn’t that intriguing?

Doosra – A VirtualNumber

A simple way for you to protect your data privacy, and your personal number, is to invest in a virtual mobile number provider like Doosra, which brings you a second phone number that you can fearlessly share with everyone. Doosra is based on the Privacy Manifesto and we strongly believe that every one of us is entitled to data privacy and security. With a Doosra virtual number, you can add your secondary number toall e-commerce sites and delivery platforms, and access OTPs and pick calls without a worry. The virtual phone number also stops fraudsters from accessing your personal number, and the data linked to it, like your PAN, Aadhar, and bank details. With a Doosra number keeping you safe, you can celebrate DataPrivacy Day every day of the year and get rid of the spammers who are working hard to dupe you of your data and financial prospects. Isn’t that something we should all be celebrating?